More than words: compelling your audience with Google friendly content

Many people forget that Google is really just looking to provide the right content for the right search terms.

Sometimes we try to write something for Google, rather than write something that is genuinely informative on an interesting subject. I remember several years ago I was writing some copy for my web design site. I must have written 20 variations of “website design” in four paragraphs. When I read it back to myself it was practically gobbledegook!

I realised at this point that even if I did get someone to visit my site from the search engines I would only end up with idiots ordering my services based on my copywriting skills. Idiots often do not have money to pay for good design work!

So I wrote my copy on the areas I was passionate about and within a few weeks I was on the search engines. Enough people saw my site and linked to the articles and, sure enough, I started getting good business from the site directly.

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