A Prelude to Search Engine Optimisation – what Google wants, they eventually get

The key to successful SEO for the long term

Search Engine Optimisation is a very big subject. There are many books and, these days, it seems like there are millions of people writing blogs, selling pdfs and telling people what to do to get their web sites to the top of the search engines.

Recently Matt Cutts – Google’s SEO (Spam) policeman – told us to stop trying to figure out what Google wants you to do and start figuring out what your user wants you to do.

Why? Because all Google is trying to do is to provide the content and web sites that offer the user exactly what they want from a specific search.

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Even Apple, Microsoft, Google and Facebook (and everyone else) are powerless to stop you getting their business – but you need to get on the online marketing train before it’s too late

Crunching the numbers, ever increasing people are going online to Google and social media for everything

There has been a 23% increase in number of searches online per month since 2007

Assuming similar growth in the subjects these people are searching for it is extremely likely that more than 90% of people now use the internet to find local businesses and around 90% of people research a product or service online before eventually purchasing offline from a local business.

Google know these statistics and they understand what they mean. The user experience is as dependent on the search terms as it is on the user’s location for the majority of commercially intended searches.

More and more businesses are providing industry information so as to compete with their online savvy peers; Google will of course strive to provide the best information that is most relevant to the user and is taking location more and more into account.

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