Doggart Design Ltd.

Marketing-online marketing solutions

Web Site and Online Marketing Birmingham ExampleUK Online Marketing Services

Online Marketing is our most exciting department (visit our specialist online marketing blog):

We can truly transform your business. We may need some time, but we will help engineer the online marketing strategies that both work and fit with your visions for your businesses.

"I have been most impressed with Doggart Design, especially the speed in which the work has been completed, and the ability to get hold of someone every time I call if there has been a query. I have already made a substantial saving through this web optimisation against my previous marketing plan. Remarkable efficiency!"

On site SEO is a straight forward affair. It is the initial keyword research, pay per click research and implementation (optional), off site SEO and traffic generation techniques that need to be on the cutting edge to get stable results. Our methods are highly specialised and we are proud of them.

If you are paying out a lot of money for pay per click advertising we will help bring those costs down whilst increasing the percentage of your visitors that are bona fide prospects for your products and services. The least we will do is ensure that your conversion rate increases! Many businesses do not use their online marketing budgets wisely and are spending far more than they need to for the results they are currently getting and have a large scope for more business. Many, many more buying customers come from organic searches, directories, forums, social networks, blogs and newsfeeds. This is where your clients are waiting. Doggart Design brings them to your site.

It is all about creating  a great deal of compelling content. Your web site should be an information resource that really gives your visitors something for nothing. Why? A lot of them will be grateful, they will trust you and make an enquiry or buy a product from the site depending on what conversion you are going for.

If you are a very small business looking for some location specific online presence in an industry with relatively low competition we offer a very well priced monthly deal. This will be £500 + VAT initially and then between £50 and £150 + VAT per month.

For larger businesses and competitive industries our pricing structure is as follows:

All prospective clients benefit from a free evaluation.

Initial services include keyword research, competitor analysis, on site optimisation direction (and optional implementation), site submission and optimising the business listings. The cost of this is £500 for all customers.

We offer several packages for monthly SEO depending on competition and broadness of the marketing strategy.

Some businesses will require bimonthly maintenance, others will require daily agressive marketing techniques both for organic search saturation and pay per click management.

Plan Visibility and branding Monthly cost Pages of On-site SEO Links High Level links High Relevence Links Additional Content Paid Traffic Branding Social Media Content Blog Content Micro- sites Addi- tional
Local Local Visibility £200+VAT 1 5 1 1 1 10% No 0 0 0 0
Local Plus High Local Visibility £400+VAT 2 25 2 2 1 10% No 0 0 0 0
Regional Regional Visibility £600+VAT 5 50 3 5 1 10% No 0 0 0 0
Regional Plus High regional Visibility £800+VAT 5 100 4 5 2 10% No 2 0 0 0
Regional Elite High visibility and branding £1000+VAT 10 250 5 10 4 10% Yes 4 4 0 0
National National visibility and branding £1200+VAT Unlimited maximum maximum maximum 8 10% Yes 8 8 annually quarterly
National Plus High national visibility and branding £1500+VAT unlimited maximum maximum maximum 12 10% Yes 20 12 6 monthly monthly
National elite/ International Very high national visibility and branding £2000+VAT unlimited maximum maximum maximum 20 10% Yes 50 20 quarterly weekly
No additional initial payments - monthly fees are payable a month in advance.
Smaller clients are still welcome - they get a basic package depending on their spend - for example £100 per month will get them half a £200 package.
Conversion is always taken up on the plan and will be the key value creation point - the breakdown is really only to show that there is definite, tangible production being done alongside the conversion handlings.

Additional optional costs:

On site seo implementation £37.50 + VAT per hour
Copywriting per article £37.50 + VAT

Extremely Competitive or Large Corporate

We provide a bespoke package based on the business's in-house resources and overall business development strategy. Please contact us for a full quote.

More information:

Our online marketing services cover all aspects of generating revenue through the internet for your business.

Web Site and Online Marketing Birmingham Example

The internet can completely transform the number of enquiries or sales for a business such. All our internet marketing requires from you is a high quality product or that will hold up to ongoing marketing efforts. Years of online marketing experience has proven that there are no shortcuts to the top and, once you have achieved a high ranking, there is a lot of work to maintain your ranking.

The search engines and online information providers completely depend upon the end user getting the information and services that they require quickly. The top level companies in an industry are usually at the top because of a superior product or service. To succeed you will need to work with us in a very hands-on fashion. It may require product or service and advertising redevelopment or a whole new approach to how you find your next customers or clients.

Many companies can benefit from targeted pay per click campaigns. This can form the backbone of gaining new business whilst organic search terms are researched, developed and made into the predominant source of new search traffic. We work out a realistic budget and then manage all of your campaigns both for pay per click and organic search.
Experience has shown that working with a decision maker in the company and having a contact within the company to work alongside has been the most successful formula for getting the job done quickly and efficiently.

Do not underestimate the work that needs to go in to get and maintain a lucrative search engine position. It requires input of latest news, products, services and any other relevant information on an ongoing basis. The main part of our service is that we remove all the guesswork from online marketing and pinpoint the exact actions that get the desired results. Think of our services as a way to prevent “lost income”. If there are 100,000 people searching online for products that you can deliver and you are not getting most of them coming to see you – how much business are you losing out on?

Each marketing strategy is worked out in a bespoke fashion. Results (both on saving money and getting more targeted traffic) can be seen immediately if you are using pay per click or decide to start using it. Organic 

Web Site and Online Marketing Birmingham Example

search engine results do take longer but we usually expect to see great results within 4 months. Further development is then done so there is a very specific ongoing program of actions to maintain and increase the results.

Many companies are sick of spending out large amounts of money on pay per click advertising which is not really producing adequate results for their investment. We strive to change that to highly specific pay per click advertising with cheaper costs and a higher percentage of resultant enquiries and sales. Concurrently, we work to saturate the search engines for both broad and specific search phrases as well as generate all other forms of internet traffic so that all prospects for your services and products who look online will find you.

Contact us today. We are here to make you money. And if you are paying out a lot on pay per click we are here not only to make you money but we are also here to save you money in the process.

Note: We cannot help every single business as we have a strict no-competitor policy and follow stringent guidlines for the types of businesses we provide these services to. We hope that we can help but we will not work for two competitors in the same industry nor will we break our homegrown guidelines.

Nuts and Bolts:

What actually gets done with our online marketing services?

Many online marketing companies shroud themselves in mystery. We will not tell you exactly how we get the results but we simply licence our marketing services to you on an initial three month agreement and then you can continue to licence them on a monthly rolling contract from then on out. It is your choice as to whether or not to continue or not!

Generally a marketing program will include:

  • Meeting so as to get a thorough briefing on what your company does and where it is going
  • Compiling a report on the current state of your online presence and what can be done to 1) make your marketing efforts already underway more efficient, 2) increase the traffic of visitors that are going to get your services or products and 3) increase the percentage of online visitors that actually do get your services or products
  • Meticulously researching what your clients or customers are searching for and what they will search for in the future
  • Analysing your competitors with larger online presences or potentially larger online presences and compiling a superior marketing strategy
  • Significantly increasing the number of avenues that a potential client or customer can find you
  • Economising on wasteful pay per click campaigns
  • Immediately optimising your web sites
  • Constant online strategic marketing resulting in traffic from all over the internet and search engines
  • Scheduling product and service development to increase potential customers and clients
  • Compiling a monthly report of the progress made and the optimisation done

We have had major successes such as a leading national company that reduced their pay per click costs by 40% and increased their organic search traffic by 200% in two months. Or a local professional services firm that increased their organic search traffic by 1000% in 3 months and piloted a UK first with a specific pay per click campaign to good profitable results for their new services. Recently we have helped a large international investor firm break through on page 1 Google rankings for very competitive and lucrative search terms.

These companies are enjoying the success of our strategies every single month and pay only a small proportion of the profits they are making as a result on a monthly basis to maintain their success.

Our initial work takes place over a six month period. We can build an online empire for your product or service. There are no ongoing contracts, so if you are happy with our work, continue to pay your monthly online marketing fee. We are convinced that you will enjoy the benefits and will continue to use our services from here on out. All of our services are guaranteed to stay at the same price as originally quoted for the life of our services with you.

If you are not happy with the results simply give 30 day’s notice and cease to pay the monthly marketing fee and we will return your online presence to the level it was at prior to working with us.

<table width="900" border="2" cellpadding="2" cellspacing="2" bordercolor="#999999">
  <col width="426" />
  <col width="218" />
  <col width="196" />
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  <col width="204" />
  <col width="176" />
  <col width="193" />
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  <tr height="20">
    <td height="20" width="426"><strong>Levels:</strong></td>
    <td width="218"><strong>Small    Business</strong></td>
    <td width="196"><strong>Lite</strong></td>
    <td width="153"><strong>Standard</strong></td>
    <td width="204"><strong>Professional</strong></td>
    <td width="176"><strong>Elite</strong></td>
    <td width="193"><strong>Enterprise</strong></td>
    <td width="196"><strong>New    Enterprise</strong></td>
  </tr>
  <tr bgcolor="#CCCCCC" height="40">
    <td width="426" height="40"><em>Who    is this for?</em></td>
    <td width="218">New Small businesses and    startups</td>
    <td width="196">Small businesses</td>
    <td width="153">Small and Medium Businesses</td>
    <td width="204">Businesses with national    aspirations</td>
    <td width="176">National Businesses</td>
    <td width="193">Large &amp; Corporate</td>
    <td width="196">Corporate Start Ups</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Keyword Research</em></td>
    <td>initial</td>
    <td>initial</td>
    <td>annually</td>
    <td>6 month review</td>
    <td>quarterly</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>On    site SEO and best practices</em></td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Off site SEO for major keywords</em></td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>Advertising    research and management (unpaid)</em></td>
    <td>x</td>
    <td>annually</td>
    <td>6 month review</td>
    <td>bimonthly</td>
    <td>monthly</td>
    <td>optimum acceleration</td>
    <td>optimum acceleration</td>
  </tr>
  <tr height="60">
    <td height="60" width="426"><em>Content and Information resource generation    (informative articles on site, off site, microsites to drive traffic to your    main site)</em></td>
    <td>annually</td>
    <td>quarterly</td>
    <td>bimonthly</td>
    <td>monthly</td>
    <td>biweekly</td>
    <td>optimum    acceleration</td>
    <td>optimum    acceleration</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>Pay    per click research and management</em></td>
    <td>x</td>
    <td>x</td>
    <td>6 month review</td>
    <td>quarterly</td>
    <td>monthly</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Paid advertising research and management</em></td>
    <td>x</td>
    <td>x</td>
    <td>annually</td>
    <td>6    month review</td>
    <td>quarterly</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="40">
    <td width="426" height="40"><em>Previous    Online reputation management, site penalties, malware history remedies etc.</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>as required</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Handling black propaganda</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>annually</td>
    <td>6    month review</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>Ongoing    Online reputation management</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>6 month review</td>
    <td>quarterly</td>
    <td>ongoing</td>
    <td>optimum acceleration</td>
  </tr>
  <tr height="60">
    <td height="60" width="426"><em>Online buzz, highly specific press releases,    buzz advertising, guest articles, opinion leader recommendations and    positioning (for high quality direct traffic rather than search engine    traffic)</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>quarterly</td>
    <td>monthly</td>
    <td>ongoing</td>
    <td>optimum    acceleration</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="40">
    <td width="426" height="40"><em>Social    Media Marketing as a company and as company individuals and best practices</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>annually</td>
    <td>6 month review</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Podcasts and Video casts</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>quarterly</td>
    <td>ongoing</td>
    <td>optimum    acceleration</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>Blogs,    RSS feeds etc.</em></td>
    <td>x</td>
    <td>x</td>
    <td>bimonthly</td>
    <td>monthly</td>
    <td>weekly</td>
    <td>ongoing</td>
    <td>optimum acceleration</td>
  </tr>
  <tr height="20">
    <td height="20" width="426"><em>Other aspects of viral marketing</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>6    month review</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="20">
    <td width="426" height="20"><em>Conversion    Rate Optimisation</em></td>
    <td>x</td>
    <td>x</td>
    <td>x</td>
    <td>6 month review</td>
    <td>quarterly</td>
    <td>ongoing</td>
    <td>ongoing</td>
  </tr>
  <tr height="40">
    <td height="40" width="426"><em>Initial costs from (exclusive of VAT, depending    on keywords and competition)</em></td>
    <td>£500</td>
    <td>£1,250</td>
    <td>£1,750</td>
    <td>£3,000</td>
    <td>£5,000</td>
    <td>£7,500</td>
    <td>£9,000</td>
  </tr>
  <tr bgcolor="#CCCCCC" height="40">
    <td width="426" height="40"><em>Ongoing    monthly from (exclusive of VAT, depending on keywords and competition)</em></td>
    <td>£100</td>
    <td>£250</td>
    <td>£500</td>
    <td>£1,750</td>
    <td>£2,500</td>
    <td>£5,000</td>
    <td>£4,500</td>
  </tr>
  <tr height="160">
    <td height="160"><em>What can you expect?</em></td>
    <td width="218">High ranking    very localised organic traffic from search engines</td>
    <td width="196">High ranking    localised organic traffic from search engines</td>
    <td width="153">High ranking    broad area organic traffic from search engines</td>
    <td width="204">Good visibility    on search engines national broad organic search terms and organic specific    searches, effective workouts on ppc campaigns</td>
    <td width="176">High visibility    on search engines, direct traffic from relevant communities, chances of going    viral for industry</td>
    <td width="193">Very high    visibility on search engines, heavy traffic from multiple related industries    and media outlets, daily monitoring and good probability of going viral for    industry</td>
    <td width="196">Very high    visibility on search engines, heavy traffic from multiple related industries    and media outlets, daily monitoring and good probability of going viral for    industry</td>
  </tr>
</table>
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